Looking for an excuse to log into your Ubisoft account? Yeah, me neither. But if you’ve ever purchased digital games or DLC from Ubisoft, you should probably visit your account and check your email inbox. Ubisoft is now suspending and permanently deleting “inactive” accounts, including all of their purchases. (To be clear, this specifically affects PC gamers.)Ubisoft is now enforcingÂrule 8.2 of its TOS, which dictates that it may close an account that has been inactive for at least “six months.” AsUbisoft Supportexplains, an inactive account will be suspended, notified of its suspension, and given 30 days before it is automatically terminated.This is nothing new—Ubisoft introduced this ruleseveral years ago. But the company appears to be enforcing it more than usual. Several “inactive” Ubisoft users are now receiving this notification, according toÂAntiDRM on Twitter. So, if you purchased any games through Ubisoft’s launcher, now’s the time to log into your account and become “active” again.

Note that most Ubisoft games, whether they’re purchased on Steam, Xbox, or PlayStation, require a Ubisoft account. If your account is terminated, you will still own your Ubisoft games on these platforms. But you’ll need to make a new account if you want to play them again, and you may lose some data associated with your old account.

Now, I’d love to give you the usual spiel about digital purchases and media ownership. But at this point, it’s a foregone conclusion. Most of the media we consume is tied up in the cloud—even some disc-based games require an internet connection! This media may become inaccessible at any time, and historically speaking, corporations like Ubisoft are not punished for revoking digital purchases.

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The weirdest part of this story is Ubisoft’s definition of “inactive;” a measly six months. Does Ubisoft really expect customers to sit down and play its games this often? Wouldn’t a few years of inactivity be more appropriate?

Anyway, log into your Ubisoft account and check your email inbox for a suspension notice. You may need to click the link in the notice to recover your account. Note that Ubisoft’s notification is extremely cookie-cutter, and with all of this publicity, bad actors may try to impersonate Ubisoft in new phishing schemes.