EA Is Using Game Pass to Market Its Games (And That's a Good Thing)
Summary The relationship between Electronic Arts and Xbox Game Pass has grown from a cautious partnership to a deep level of cooperation. This has helped both companies, and there doesn’t seem to be an end in sight. EA has been able to leverage Game Pass in a way that more publishers should pay attention to, and it’s even been of benefit to gamers themselves. EA Has a Good Relationship With Game Pass At first, EA’s involvement with Game Pass was small, with only a few games available....