Summary
When I say “iPhone 15 Pro,” you say “titanium.” This awe-inspiring metal gives the iPhone 15 Pro a new shine, and it’s expected to become a staple of premium smartphone design. But you can keep your titanium. I just want a plastic iPhone.
The Titanium iPhone Is a Marketing Gimmick
At launch, theiPhone 15 Pro’stitanium mid-frame felt like nothing more than a footnote. This is the first iPhone withUSB-C charging, it’s got a customizable"Action" button, and the Pro Max model comes with a new 5x telephoto lens. With all these great improvements, who cares about a thin piece of metal?
But if weight reduction is the goal, Apple doesn’tneedto use an expensive material like titanium. It could simply use anodized aluminum, just as it does in the standard iPhone 15. This model weighs about half an ounce (15g) less than its titanium Pro counterpart. Titanium doesn’t seem to offer any benefits beyond weight reduction. Durability tests byJerryRigEverythingandAppleTrackshow that this device isn’t any tougher than its predecessor (plus, if titanium made the phone more durable, Apple would brag about it).
The majority ofdon’t even mention weight. They just repeat the word “titanium” without any explanation, leaving customers to use their imagination and fill in the gaps. It’s an ingenious marketing tactic, but it’s also a bit toxic. We need an iPhone that’s more affordable and durable. Instead, Apple is doing the smartphone equivalent of gold-plated USB cables or magical audiophile equipment. “It’s premium, so it must be better!”
Give Me a Plastic iPhone!
From the start, Apple has intentionally made the iPhone a semi-affordable luxury item. This often comes at the expense of things thatactuallymatter, such as usability or price. Just look at the iPhone 4. It introduced a flashy new design, but it suffered from cellular interference and had a fragile back panel. When customers complained, Steve Jobs accused them ofusing the phone wrong.
There have only been three plastic iPhones. First came the iPhone 3G, which used a plastic back panel (rather than the original aluminum shell) to reduce radio interference. It was themost popular phonein the United States, and its successor, the plastic-encased iPhone 3GS, enjoyed similar acclaim. Years later, the affordable iPhone 5c arrived with a plastic shell and outdid the iPhone 3G’s opening weekendthreefold.
The plastic iPhones didn’t suffer from any weird engineering problems. They weren’t fragile; in fact, they were more durable than their aluminum or glass-backed counterparts. Critics may have compared the iPhone 5c to a cheap toy (it certainly looked like one), but they always complemented the quality and strength of Apple’s plastic, which was reinforced by an internal metal frame.
Aside from durability, the biggest benefit of a plastic phone is the cost. The iPhone 5c wasbasically identical to the iPhone 5, yet it washalfthe price. And oddly enough, that price reduction came with an improved battery life and upgraded selfie camera. Year-old components certainly helped, but the plastic shell also made a huge difference.
Admittedly, there are some downsides to plastic phone housing. Polycarbonate doesn’t dent or shatter, but it scratches easily. While plastic is technically lighter than anodized aluminum, it often requires some kind of metal reinforcement, which can offset any reduction in weight.
There are also environmental concerns associated with plastic. Obviously, you won’t win any “green” points for mining aluminum and other metals. But metal can be recycled indefinitely, and Apple CEO Tim Cook hopes toremove the mining processfrom its supply chain. If Apple can achieve this lofty goal and use 100% recycled metal in its products, I’ll gladly give up my dream of a plastic iPhone.
On the other hand, a circular supply chain will take years to develop. Samsung uses a ton ofrecycled plasticin its products, so why shouldn’t Apple?
The Next iPhone SE Is a Perfect Candidate for Plastic
It’s safe to assume that flagship iPhones will never use plastic housing. The iPhone 3G and 3GS were an exception to the rule, and Apple only made an exception because its original aluminum housing sucked the life out of cellular and Bluetooth signals.
In any case, customers would interpret a plastic iPhone 16 as a “downgrade,” so a budget model like the iPhone SE is our best candidate.
The third-generationiPhone SEretails at $480 but regularly goes on sale for around $400. It’s effectively half the price of a mainline iPhone, which is excellent value. But $400 is a lot of money for a phone that’s modeled after the six-year-old iPhone 8. While the iPhone SE is notable for its A15 Bionic chipset (which is also featured in the iPhone 14), the 4.7-inch screen, ancient camera hardware, and outdated design aren’t very appealing.
Small and outdated components are responsible for the iPhone SE’s low price. Still, it’s a luxurious piece of kit. It has an anodized aluminum frame and a glass back panel. My suggestion is to flip the script; Apple should model the fourth-generation iPhone SE after a modern device, but it should use plastic housing to achieve an affordable price.
Some people believe that the next iPhone SE should be based on the iPhone X. But I think that the iPhone 13 mini is a better option. It fits in the modern iPhone design language, its hardware is a few years old (but not outdated), and its small 5.42-inch screen is easy to differentiate from that of mainline iPhones. The iPhone 13 mini originally launched at $700, so if it’s retooled into a plastic iPhone SE, a price tag under $500 won’t be unreasonable.
Will Apple capitulate and sell a plastic iPhone? The answer is probably a big fat “no.” Customers are convinced that cheapness is bad and nothing’s cheaper than plastic. This attitude, which Apple has reinforced, goes against the iPhone’s luxurious image. But I’m allowed to dream.
